Rothys Gatefold Mailer

While Rothy’s is constantly innovating on new techniques, materials and styles, our Core product is what keeps customers coming back.
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With this mailer, the intention was to target prior customers and remind them of our core assortment of shoes and bags as well as introduce our latest product.
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As the lead designer on this project I was responsible for concepting a layout that was clean, branded, and easy to shop. I was also responsible for working with the vendor and attending press checks to give final approval.